How I learned from my early pricing mistakes as a new paper florist

Small business owners the world over have struggled with the same issue: how to price goods and services—and here in the paper flower industry, we’re no different. My journey with figuring out pricing as a paper florist started before I even knew I wanted a career in paper flowers. 

Some years ago I had surgery on my back and was easing back into my work as an event planner. One of my brides asked if I could make paper flowers for her decor. With my yes can-do attitude (that I know so many of you have, too!), I, of course, said yes. She wanted flowers made in purple and from music sheets since she and her husband were avid musicians. I scoured YouTube channels and books about making paper flowers, and this was before crepe paper flowers were very popular. It took some time, but eventually, I figured it out. 

Because it was my first time making paper flowers, I took on the brunt of the cost of making them. Luckily, I was able to roll the cost of supplies and a...

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The first ever paper florists' member directory launched this week!!!

 

It’s finally here. 

After months of hard work, we have The Paper Florist Member Directory up and running. I know we’ve been talking it up for a while, but here’s a reminder of just how amazing this tool will be for you. 

With this directory, it will be super easy for ideal clients to find you. Paper florists from all over the world can post portfolios and connect with event coordinators, commercial businesses, photographers, and on and on. Our industry is growing rapidly, and our goal with this directory is to keep building on that momentum and make it painless for those outside the paper flower world to find us.

The best part about the directory is that it will take a huge burden off your shoulders when it comes to advertising. I’ll do the heavy lifting by advertising the directory on my platforms, as will the cofounder of the directory, Jessie Chui of Crafted to Bloom. We’ll promote the directory on influential podcasts and blogs, like the...

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How to Beautifully Photograph Your Paper Flowers with Caroline Tran

 

Have you ever browsed the competition and been shocked to find that other paper florists are charging way more than you are for similar products? How are they able to make such a higher profit? Why are customers swayed by their offerings? 

Caroline Tran of Caroline Tran Photography sold her own creative goods, once upon a time, and was puzzled by the price discrepancies she found. After some sleuthing, she figured out the reason why and let us in on it in our latest episode of Paper Talk. Here’s a clue from Caroline: “The way you present your stuff is going to make the difference between whether someone’s willing to pay $80 for it or $8 for it.” 

She also provided extremely useful information about photographing your products to showcase online. Here’s what you’ll learn when you listen to her episode:

  • Tricks and tips to photograph your products in their best light (both figuratively and literally).
  • The best apps and programs...
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Giving Yourself Permission to Chase Creativity with Ann Wood

ann wood paper talk Aug 12, 2020

 

Have you ever found yourself in a creative rut? Found yourself no longer joyful with your work, but simply slogging through? Maybe you’re having difficulty even imagining a different way to do things. Maybe you have a dream to chase, but the risks seem too big.

If that sounds familiar, we have the perfect inspiration for you! 

In our latest episode of Paper Talk, we chatted with Ann Wood of Woodlucker studio. She is the amazing mixed-medium artist behind a plethora of hyperreal insects, feathers, vegetables, fruit, and flowers. These incredible creations have been featured in many publications including Martha Stewart Living, as well as NPR’s Cultivating Place podcast. Her dream to create a massive botanical wall led to her current exhibition at the Kunstmuseum Den Haag in the Netherlands.

Here’s what you’ll learn when you tune in:

Our conversation also touched on the beauty of slowing down and connecting with nature. Ann spoke beautifully...

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This week on Paper Talk Podcast, Jessie and Quynh chats with Ceres Lau

Does the idea of submitting your paper flowers to a gallery strike fear in your heart? Or maybe you’ve tried in the past with little success and have become disheartened. We have heard so many paper florists express apprehension about exhibiting their paper flowers as fine art. There’s a lot of unknowns: Where do you begin? How do you deal with rejection? Is your creation really worth it? 

We’ve all felt those doubts. But what if we told you that we know the secret behind finding success as an exhibiting artist? The best news is, it’s totally something you can do.

On our latest episode of Paper Talk, we chatted with Ceres Lau, a paper artist in Malaysia, whose incredible work has been exhibited around the world and extensively online. She literally cuts, carves, sculpts, and creates elegant works of art from paper. Needless to say, she understands the way a blank sheet of paper can make the heart sing with possibilities.

Listen to our conversation, and...

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The paper florist industry is about to get a whole lot stronger

You want to connect with more clients. You want your amazing creations to be enjoyed. Spending time to promote your work is not what you imagined doing when you became a paper florist. Well, we’ve got your back. There is strength in numbers, and the paper florist community is about to get a whole lot stronger, together. 

Paper florists are scattered all over the world, which is why you’re reading these words! You want to connect with others in our industry. That’s always been the heart and soul of Paper Talk and the Paper Florists Collective. This is why we are so excited for some big projects coming down the pipeline. These projects will include all paper florists who want to participate, and they will help us all to promote and grow our industry.

In our latest episode of Paper Talk, we delved into some of the specifics, but here is a brief intro:

  • Quynh has had a dream to create a gigantic paper flower installation for art gallery use for sometime now, but...
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How to get your paper flowers featured in magazines and on blogs

Let’s face it: our paper floral industry is strong, but still has lots of room to grow. To get our work out there and to help our community flourish, we need to collaborate with other industries. Getting featured in the magazines or blogs of other groups is a fabulous way to grow your business. An obvious one is the fresh florist market. We can create pansies with long stems or an iris for a dried bouquet. The possibilities for collaborating with florists are endless!

You may wonder if a fresh floral magazine or blog will feature your paper flowers, and the answer is yes! On our latest episode of Paper Talk, Tonneli Grutter— a marketing expert and writer at the Florists’ Review magazine—spoke eloquently about the amazing collaboration that can happen when we choose to look outside of our immediate industry and connect with others. She would love to see our community’s work, either by submitting on the Florists’ Review website or tagging/direct...

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Teaching In-Person Workshops in the Age of Covid-19

Like us, you’ve probably been isolated at home for months now. So you can imagine our surprise when scrolling through Instagram and seeing that our friend, Jasmine Sing of Merremade, has already resumed in-person paper flower workshops! The pandemic is in a very different state in South Korea where she lives, but hopefully, we are headed in that direction here in North America and the rest of the world. So, we took the opportunity to chat with the lovely Jasmine in our latest episode of Paper Talk about how she eased back into teaching face-to-face in the age of Covid-19. 

To keep herself and her students safe, Jasmine follows these rules:

 Asks students beforehand if they have been sick, visited a hospital recently, etc.

  • Sanitizes the entire workshop before class: tools, furniture, doorknobs, etc.
  • Sets up the space so that tools and materials are 2 meters (a little more than 6 feet) apart, and keeps students 2 meters apart at all times.
  • Limits the number of...
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Sneak Peek into this week Paper Talk Podcast: Teaching In-Person Workshops in the Age of Covid-19

paper talk Jul 13, 2020

 

Like us, you’ve probably been isolated at home for months now. So you can imagine our surprise when scrolling through Instagram and seeing that our friend, Jasmine Sing of Merremade, has already resumed in-person paper flower workshops! The pandemic is in a very different state in South Korea where she lives, but hopefully we are headed in that direction here in North America and the rest of the world. So, we took the opportunity to chat with the lovely Jasmine in our latest episode of Paper Talk about how she eased back into teaching face-to-face in the age of Covid-19. 

To keep herself and her students safe, Jasmine follows these rules: 

  • Asks students beforehand if they have been sick, visited a hospital recently, etc.
  • Sanitizes the entire workshop before class: tools, furniture, doorknobs, etc.
  • Sets up the space so that tools and materials are 2 meters (a little more than 6 feet) apart, and keeps students 2 meters apart at all times.
  • Limits the number of...
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Sneak Peek into this week Paper Talk Podcast: When to work for free

Have you ever been asked to work for free? For those of us in the creative fields like paper flowers, this happens all the time. Seriously. All. The. Time. If you haven’t encountered it yet, you will. We’ve been there, and we know how tricky it can be to navigate.

Sometimes, working for free can bring valuable exposure. It can open doors. You can make lasting connections with clients and vendors. Other times, working without pay brings only headaches and resentment. Those of you who have had one of these negative experiences are probably nodding your head in agreement and shuddering with the memory of long, thankless hours of work that netted basically no gain.

Figuring out which situation you’re heading into is a difficult task. In the latest episode of our podcast, Paper Talk, we delved into this subject and agreed that deciding to work for free is a highly personal choice that should be examined on a case by case basis. 

One way to ensure that your...

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Welcome to the world of paper flowers!

I look forward to getting to know you better and sharing my paper flower journey with you.