So your business is all set up on a fancy platform, and you’re receiving analytics about clicks and emails and on and on. What do you do with all of that? How do you change things? Should you change things? Is there some sort of secret marketing formula that you’re missing?
Last week on our podcast, Paper Talk, we dove into the world of branding with Kalisa and Missy of Kalyx Group. We loved and learned so much from our conversation that we extended into this week’s episode. Our focus shifted from finding the heart of your business (in short, the brand) to the ins and outs of marketing your business.
To answer one of those earlier questions, Missy gave us some great insight:
“When it comes to marketing, I think that every person, brand, or business who isn’t super familiar with marketing, they assume…that there’s a secret sauce to marketing. You know? I’ve seen other influencers who have become marketing experts now, and they...
We’ve all taken different paths to the wonderful world of paper flowers, but one thing that unites us is a love of our craft. It’s no surprise that many of us want to turn that passion into a business. But even if you make the most amazing, creative flowers, you may have found yourself feeling a bit over your head when it comes to the branding and marketing side of things.
Luckily, there’s help out there. On our latest episode of Paper Talk, we were so lucky to speak with two incredible ladies: Kalisa Jenne-Fraser and Missy Palacol. They are the talented duo behind the consulting firm, Kalyx Group, and they shared insights and tips to help businesses succeed.
Kalisa helped us understand the difference between marketing and branding: “I think a lot of people think that [they] are the same thing, but really, they’re separate pieces of the same puzzle...Branding is about who you are as a company and why you exist, and it provides your business with a real...
For many of us in creative fields like paper floral design, starting a business can feel overwhelming. You want to make money from your amazing creations, but that leap forward into businesshood often holds many unknowns for those new to the entrepreneurial side of things. One of the biggest worries new business owners face is uncertainty about money. Just how much upfront investment will you need? Are you forgetting any costs? Luckily, many people have done this before, including us. We’re also lucky that in a field like paper flowers, the startup costs are relatively low. While we can’t give you an exact number for what your business will cost since there are so many variables, we can give you a starting point, so that you aren’t caught off guard later on.
When setting up your business, we highly recommend consulting a lawyer and/or a certified CPA. Taxes and laws are complicated, and it’s worth the money to...