It’s finally here.
After months of hard work, we have The Paper Florist Member Directory up and running. I know we’ve been talking it up for a while, but here’s a reminder of just how amazing this tool will be for you.
With this directory, it will be super easy for ideal clients to find you. Paper florists from all over the world can post portfolios and connect with event coordinators, commercial businesses, photographers, and on and on. Our industry is growing rapidly, and our goal with this directory is to keep building on that momentum and make it painless for those outside the paper flower world to find us.
The best part about the directory is that it will take a huge burden off your shoulders when it comes to advertising. I’ll do the heavy lifting by advertising the directory on my platforms, as will the cofounder of the directory, Jessie Chui of Crafted to Bloom. We’ll promote the directory on influential podcasts and blogs, like the...
Have you ever browsed the competition and been shocked to find that other paper florists are charging way more than you are for similar products? How are they able to make such a higher profit? Why are customers swayed by their offerings?
Caroline Tran of Caroline Tran Photography sold her own creative goods, once upon a time, and was puzzled by the price discrepancies she found. After some sleuthing, she figured out the reason why and let us in on it in our latest episode of Paper Talk. Here’s a clue from Caroline: “The way you present your stuff is going to make the difference between whether someone’s willing to pay $80 for it or $8 for it.”
She also provided extremely useful information about photographing your products to showcase online. Here’s what you’ll learn when you listen to her episode:
Does the idea of submitting your paper flowers to a gallery strike fear in your heart? Or maybe you’ve tried in the past with little success and have become disheartened. We have heard so many paper florists express apprehension about exhibiting their paper flowers as fine art. There’s a lot of unknowns: Where do you begin? How do you deal with rejection? Is your creation really worth it?
We’ve all felt those doubts. But what if we told you that we know the secret behind finding success as an exhibiting artist? The best news is, it’s totally something you can do.
On our latest episode of Paper Talk, we chatted with Ceres Lau, a paper artist in Malaysia, whose incredible work has been exhibited around the world and extensively online. She literally cuts, carves, sculpts, and creates elegant works of art from paper. Needless to say, she understands the way a blank sheet of paper can make the heart sing with possibilities.
Listen to our conversation, and...
You want to connect with more clients. You want your amazing creations to be enjoyed. Spending time to promote your work is not what you imagined doing when you became a paper florist. Well, we’ve got your back. There is strength in numbers, and the paper florist community is about to get a whole lot stronger, together.
Paper florists are scattered all over the world, which is why you’re reading these words! You want to connect with others in our industry. That’s always been the heart and soul of Paper Talk and the Paper Florists Collective. This is why we are so excited for some big projects coming down the pipeline. These projects will include all paper florists who want to participate, and they will help us all to promote and grow our industry.
In our latest episode of Paper Talk, we delved into some of the specifics, but here is a brief intro:
For many of us in creative fields like paper floral design, starting a business can feel overwhelming. You want to make money from your amazing creations, but that leap forward into businesshood often holds many unknowns for those new to the entrepreneurial side of things. One of the biggest worries new business owners face is uncertainty about money. Just how much upfront investment will you need? Are you forgetting any costs? Luckily, many people have done this before, including us. We’re also lucky that in a field like paper flowers, the startup costs are relatively low. While we can’t give you an exact number for what your business will cost since there are so many variables, we can give you a starting point, so that you aren’t caught off guard later on.
When setting up your business, we highly recommend consulting a lawyer and/or a certified CPA. Taxes and laws are complicated, and it’s worth the money to...
I look forward to getting to know you better and sharing my paper flower journey with you.