On June 3, 2021, six paper florists walked into a brand new museum in Tulsa, Oklahoma. When we finished our work, we’d compiled lilies from more than fifty people around the world into an art installation to honor those who died a century ago in a hateful, racist massacre.
How did this commemoration endeavor come about?
It all started when Jessie Chui and I were approached by Amy McGee of Botanical Brouhaha and Sue McLeary of @passionflowersue via the Palmers sisters of The Wild Mother from Oklahoma City. They asked if we wanted to be involved in the centennial commemoration of the Greenwood Massacre that happened in my hometown of Tulsa.
Why did I say yes? I grew up in Tulsa and was never taught this important history. Only in the past year and a half did I learn about this sad event that occurred 100 years ago. I asked my high school friends, and we all agreed that we were never taught about it at all. It was upsetting that a huge piece of...
How do you choose a starting price point? How do you raise prices? How much profit can you make with a creative, small business?
If you haven’t guessed already, the biggest growing pain you’ll face as a small business is figuring out pricing. After reading this post you will feel empowered when setting prices for your goods and services because you will learn pricing strategies that will take your business to the next level.
In October we held the first lecture in our Paper X Talk lecture series, and our panelists shared their growing pains with pricing. We’ve all had the same questions: How will you cover supply and time costs? How are you going to pay your living expenses? Will this ever be more than a hobby?
We all have to find the right price point for our market and for our own needs, and this isn’t something you do once and leave alone. Our panelist Jesalyn Pettigrew of Mossy Gate Flower Farm checks the wholesale flower market...
Small business owners the world over have struggled with the same issue: how to price goods and services—and here in the paper flower industry, we’re no different. My journey with figuring out pricing as a paper florist started before I even knew I wanted a career in paper flowers.
Some years ago I had surgery on my back and was easing back into my work as an event planner. One of my brides asked if I could make paper flowers for her decor. With my yes can-do attitude (that I know so many of you have, too!), I, of course, said yes. She wanted flowers made in purple and from music sheets since she and her husband were avid musicians. I scoured YouTube channels and books about making paper flowers, and this was before crepe paper flowers were very popular. It took some time, but eventually, I figured it out.
Because it was my first time making paper flowers, I took on the brunt of the cost of making them. Luckily, I was able to roll the cost of supplies and a...
So your business is all set up on a fancy platform, and you’re receiving analytics about clicks and emails and on and on. What do you do with all of that? How do you change things? Should you change things? Is there some sort of secret marketing formula that you’re missing?
Last week on our podcast, Paper Talk, we dove into the world of branding with Kalisa and Missy of Kalyx Group. We loved and learned so much from our conversation that we extended into this week’s episode. Our focus shifted from finding the heart of your business (in short, the brand) to the ins and outs of marketing your business.
To answer one of those earlier questions, Missy gave us some great insight:
“When it comes to marketing, I think that every person, brand, or business who isn’t super familiar with marketing, they assume…that there’s a secret sauce to marketing. You know? I’ve seen other influencers who have become marketing experts now, and they...