For paper florists, online content is a lifesaver. With just a few clicks, we can share techniques, tool recommendations, and encouragement from around the world. Our niche is thriving because the digital world connects us. But not all online tutorials are equally useful, as you’ve probably discovered.
If you do a quick search for paper flower tutorials, you’ll find a wide range of results: beginner to expert, cardstock to tissue, free videos or paid classes. And once you find crepe paper tutorials, how do you make sure it’s a good one before investing lots of time?
I’ve had the same difficulties.
When I first started making paper flowers six years ago, I tried every Google combination imaginable to find techniques, tools, and tutorials. Cardstock dominated, and some of the only crepe content I could find was from Tina Nguyen of ABC TV Craft. Her YouTube videos taught me so much, but because they featured no voice, only music, I had to stop and rewatch...
Jumping into the world of paper flowers can be intimidating. After all, nature has provided us with hundreds of thousands of flowering plants that come in a dizzying array of shapes, sizes, and colors. Even an expert paper florist can’t be expected to know how to craft all of them.
So how can you learn to make more of these amazing varieties of flowers?
No matter if you’re a beginner or an expert, I highly recommend purchasing paper flower books. A book will bring together a wide range of tutorials and include big, beautiful photos that make it easy to follow along with the instructions. The best paper flower books out there come from professional paper florists who have been instructing for years. You can literally hold a huge chunk of their knowledge in your hands.
Before we delve into some of my favorite books, though, I have some tips for you on how to best use these paper flower books. By the end of this post you’ll feel ready to conquer any paper flower...
Standing out in an increasingly crowded industry may feel like a monumental task, especially if you’re just starting out with your business.
Looking at the competition may bring feelings of dread. That was certainly the case for many of our panelists at our last Paper X Talk lecture about pricing. But one thing stood out above the rest in all of our advice that night: competition should be viewed as a motivator, not a threat.
By the end of this article, you’ll feel motivated when you look at your competition, because you’ll learn how to work with competitors to build up your industry and keep customers happy—and when that happens, your business will grow and you’ll find the success that matters most to you.
Let’s dive in!
This may sound counterintuitive at first, but when you build up your industry, everyone benefits. Paper florist Jessie Chui of Crafted to Bloom is my competition, but...
Can you really charge as much as other paper florists? There are many factors to weight when setting prices, but one of the most important is understanding your own value as an artist. After reading this post, you will gain the confidence you need to value your experience and skill set, and learn why you should be calculating that into your prices. When you value yourself, you’ll be able to price with confidence and make your business profitable.
At our second Paper X Talk lecture on pricing, we discussed all of the factors that we weigh when setting our prices. Our panelists provided a huge wealth of information, but one factor stood out: the great need to value your own time and skills.
So how do you do that? Here are some insights from our panelists.
Jesalyn Pettigrew of Mossy Gate Flower Farm tried on many different hats when she started out as a flower grower. Some worked, some didn’t. Some she hated, some...
How do you choose a starting price point? How do you raise prices? How much profit can you make with a creative, small business?
If you haven’t guessed already, the biggest growing pain you’ll face as a small business is figuring out pricing. After reading this post you will feel empowered when setting prices for your goods and services because you will learn pricing strategies that will take your business to the next level.
In October we held the first lecture in our Paper X Talk lecture series, and our panelists shared their growing pains with pricing. We’ve all had the same questions: How will you cover supply and time costs? How are you going to pay your living expenses? Will this ever be more than a hobby?
We all have to find the right price point for our market and for our own needs, and this isn’t something you do once and leave alone. Our panelist Jesalyn Pettigrew of Mossy Gate Flower Farm checks the wholesale flower market...
Paper florists all over the world will inevitably run into the same problem: what to do with all of those crepe paper scraps? You paid for that lovely crepe, and throwing it out feels wrong. But you’re swimming in the scraps, and your home can’t take anymore leftover crepe crammed into nooks and crannies.
I faced this same problem early on as a paper florist. Dealing with scraps is actually how The Posey Box got its start! While lamenting to a friend about all of the crepe bits I didn’t want to throw out, the idea formed to box the scraps and sell them as mystery boxes. Those first ten boxes sold out so quickly! From there, it was a hop, skip, and a jump to coupling boxes of crepe with tutorials and officially starting The Posey Box.
While The Posey Box features new supplies, those little crepe scraps still accumulate like dust bunnies under a couch. What should you do with them? Here are some of my favorite ideas.
Make New Paper
This is a great option for...
Do you know what the next big thing in paper flowers is? We won’t keep you waiting. We’ve noticed a trend in our industry: an explosion of color. Paper florists are getting bolder and more unique with every bloom they create by using more colors. You won’t want to miss out on how you can make your paper flowers more distinctive with this fun trend.
Now more than ever, there are many, many ways to alter the color of your crepe paper. You can go big and bold and send the color in a completely different direction with multiple layers of Design Master. Or you keep things more subtle with sheer watercolors or touches of PanPastel. And you can combine more than one option. The options really are limitless, which makes this trend so exciting!
So what are some of our favorite ways to shift colors and add color details? Let’s explore!
And we have exciting news! Quynh is collaborating with expert watercolorist Sarah Simon of The Mint Gardener...
Small business owners the world over have struggled with the same issue: how to price goods and services—and here in the paper flower industry, we’re no different. My journey with figuring out pricing as a paper florist started before I even knew I wanted a career in paper flowers.
Some years ago I had surgery on my back and was easing back into my work as an event planner. One of my brides asked if I could make paper flowers for her decor. With my yes can-do attitude (that I know so many of you have, too!), I, of course, said yes. She wanted flowers made in purple and from music sheets since she and her husband were avid musicians. I scoured YouTube channels and books about making paper flowers, and this was before crepe paper flowers were very popular. It took some time, but eventually, I figured it out.
Because it was my first time making paper flowers, I took on the brunt of the cost of making them. Luckily, I was able to roll the cost of supplies and a...
It’s finally here.
After months of hard work, we have The Paper Florist Member Directory up and running. I know we’ve been talking it up for a while, but here’s a reminder of just how amazing this tool will be for you.
With this directory, it will be super easy for ideal clients to find you. Paper florists from all over the world can post portfolios and connect with event coordinators, commercial businesses, photographers, and on and on. Our industry is growing rapidly, and our goal with this directory is to keep building on that momentum and make it painless for those outside the paper flower world to find us.
The best part about the directory is that it will take a huge burden off your shoulders when it comes to advertising. I’ll do the heavy lifting by advertising the directory on my platforms, as will the cofounder of the directory, Jessie Chui of Crafted to Bloom. We’ll promote the directory on influential podcasts and blogs, like the...
Have you ever browsed the competition and been shocked to find that other paper florists are charging way more than you are for similar products? How are they able to make such a higher profit? Why are customers swayed by their offerings?
Caroline Tran of Caroline Tran Photography sold her own creative goods, once upon a time, and was puzzled by the price discrepancies she found. After some sleuthing, she figured out the reason why and let us in on it in our latest episode of Paper Talk. Here’s a clue from Caroline: “The way you present your stuff is going to make the difference between whether someone’s willing to pay $80 for it or $8 for it.”
She also provided extremely useful information about photographing your products to showcase online. Here’s what you’ll learn when you listen to her episode: