Small business owners the world over have struggled with the same issue: how to price goods and services—and here in the paper flower industry, we’re no different. My journey with figuring out pricing as a paper florist started before I even knew I wanted a career in paper flowers. 

Some years ago I had surgery on my back and was easing back into my work as an event planner. One of my brides asked if I could make paper flowers for her decor. With my yes can-do attitude (that I know so many of you have, too!), I, of course, said yes. She wanted flowers made in purple and from music sheets since she and her husband were avid musicians. I scoured YouTube channels and books about making paper flowers, and this was before crepe paper flowers were very popular. It took some time, but eventually, I figured it out. 

Because it was my first time making paper flowers, I took on the brunt of the cost of making them. Luckily, I was able to roll the cost of supplies and a...