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Nothing shows off a creative’s work like a photo, and that makes Instagram a great fit for artists like paper florists. But how do you master that tricky algorithm and reach the right audience? I recommend a hashtag platform, and you can compare two of the biggest ones in our last blog on IQ Hashtags vs Flick Tech.
This time around, I want to go in depth and give some tips on how artists can best use IQ Hashtags. #letsgetlearning
I know that this may seem like an obvious one, but personalizing your own hashtag collection can prove useful. IQ Hashtags makes it super easy for you to copy and paste your hashtags onto your caption. It can save a lot of time and trouble if you’re going to schedule out your posts.
Here’s an example of hashtags that are working for me right now in August 2021:
#paperflowers #crepepaperflowers #paperflowershop #handmadepaperflowers #paperflowersby #diypaperflowers #paperflowersdecor #paperflowersbouquet #larspaperflowers #paperflowerset #dsfloral #bhgflowers #gardengathered #ofsimplethings #slowflowers #flowerinspiration #ig_discover_petals #inspirewithblooms #creative_flatlays #floristsofinstagram #simpleandstill #worldinbloom #flowerstyle #bloomandgrow #chooselovely #livemoremagic #beautyyouseek #botanicals #paperflowerlovers #loveofflowers #paperflorist
You should double check that your hashtags are relevant and not banned. You can do this in IQ Hashtags by using the Banned Checker or the Advanced Search. It’s crucial to stay on top of your hashtags because they can really boost your social media presence. I suggest that you check your hashtags once every two weeks for positive results.
As you’re researching those hashtags, keep in mind that you should also use a variety of them in terms of popularity. You can use this formula:
It is essential that you know who is in your niche audience. You probably have a good idea of the demographics, but it really is important that you are up to date with who your loyal followers are. There could be some surprises in there!
One of my biggest surprises is that I have a lot of international followers in the United Kingdom, Brazil, and Vietnam, and that most of my followers are around my age. It helps me envision who my audience or avatar is when I am thinking about what I should write about. If I can envision them, it really makes my post so much more easy to write.
You can check your audience demographics on IQ Hashtags by going into Profile Analysis. By tailoring hashtags for your niche group, you can better plan how to reach others like them and expand your presence on social media.
If you want to grow your business by gaining a mass following or by improving your social media presence, then you need to get reading! And you can do so for free on IQ Hashtags! You know as a small business owner that utilizing all of your resources is important, especially if it doesn’t cost you a dime. There’s so much to learn and read from IQ Hashtags, so make sure you check out this amazing and helpful resource.
Avoid these mistakes
Now that we’ve covered the great things you can do with IQ Hashtags, let’s go over some things you should NOT be doing on Instagram.
Business or Creator account
One last thing to think about: should you use a business or creator account. Business accounts are for retailers, local businesses, brands, organizations, and service providers. Creator accounts are for public figures, content creators, bloggers, artists, and influencers. Since I am a paper artist, this is the category that I choose for myself, but your choice may be different. Choose what fits you the best.