Have you ever found yourself in a creative rut? Found yourself no longer joyful with your work, but simply slogging through? Maybe you’re having difficulty even imagining a different way to do things. Maybe you have a dream to chase, but the risks seem too big.
If that sounds familiar, we have the perfect inspiration for you!
In our latest episode of Paper Talk, we chatted with Ann Wood of Woodlucker studio. She is the amazing mixed-medium artist behind a plethora of hyperreal insects, feathers, vegetables, fruit, and flowers. These incredible creations have been featured in many publications including Martha Stewart Living, as well as NPR’s Cultivating Place podcast. Her dream to create a massive botanical wall led to her current exhibition at the Kunstmuseum Den Haag in the Netherlands.
Here’s what you’ll learn when you tune in:
Our conversation also touched on the beauty of slowing down and connecting with nature. Ann spoke beautifully...
Does the idea of submitting your paper flowers to a gallery strike fear in your heart? Or maybe you’ve tried in the past with little success and have become disheartened. We have heard so many paper florists express apprehension about exhibiting their paper flowers as fine art. There’s a lot of unknowns: Where do you begin? How do you deal with rejection? Is your creation really worth it?
We’ve all felt those doubts. But what if we told you that we know the secret behind finding success as an exhibiting artist? The best news is, it’s totally something you can do.
On our latest episode of Paper Talk, we chatted with Ceres Lau, a paper artist in Malaysia, whose incredible work has been exhibited around the world and extensively online. She literally cuts, carves, sculpts, and creates elegant works of art from paper. Needless to say, she understands the way a blank sheet of paper can make the heart sing with possibilities.
Listen to our conversation, and...
You want to connect with more clients. You want your amazing creations to be enjoyed. Spending time to promote your work is not what you imagined doing when you became a paper florist. Well, we’ve got your back. There is strength in numbers, and the paper florist community is about to get a whole lot stronger, together.
Paper florists are scattered all over the world, which is why you’re reading these words! You want to connect with others in our industry. That’s always been the heart and soul of Paper Talk and the Paper Florists Collective. This is why we are so excited for some big projects coming down the pipeline. These projects will include all paper florists who want to participate, and they will help us all to promote and grow our industry.
In our latest episode of Paper Talk, we delved into some of the specifics, but here is a brief intro:
Let’s face it: our paper floral industry is strong, but still has lots of room to grow. To get our work out there and to help our community flourish, we need to collaborate with other industries. Getting featured in the magazines or blogs of other groups is a fabulous way to grow your business. An obvious one is the fresh florist market. We can create pansies with long stems or an iris for a dried bouquet. The possibilities for collaborating with florists are endless!
You may wonder if a fresh floral magazine or blog will feature your paper flowers, and the answer is yes! On our latest episode of Paper Talk, Tonneli Grutter— a marketing expert and writer at the Florists’ Review magazine—spoke eloquently about the amazing collaboration that can happen when we choose to look outside of our immediate industry and connect with others. She would love to see our community’s work, either by submitting on the Florists’ Review website or tagging/direct...
Like us, you’ve probably been isolated at home for months now. So you can imagine our surprise when scrolling through Instagram and seeing that our friend, Jasmine Sing of Merremade, has already resumed in-person paper flower workshops! The pandemic is in a very different state in South Korea where she lives, but hopefully, we are headed in that direction here in North America and the rest of the world. So, we took the opportunity to chat with the lovely Jasmine in our latest episode of Paper Talk about how she eased back into teaching face-to-face in the age of Covid-19.
To keep herself and her students safe, Jasmine follows these rules:
Asks students beforehand if they have been sick, visited a hospital recently, etc.
Like us, you’ve probably been isolated at home for months now. So you can imagine our surprise when scrolling through Instagram and seeing that our friend, Jasmine Sing of Merremade, has already resumed in-person paper flower workshops! The pandemic is in a very different state in South Korea where she lives, but hopefully we are headed in that direction here in North America and the rest of the world. So, we took the opportunity to chat with the lovely Jasmine in our latest episode of Paper Talk about how she eased back into teaching face-to-face in the age of Covid-19.
To keep herself and her students safe, Jasmine follows these rules:
- Asks students beforehand if they have been sick, visited a hospital recently, etc.
- Sanitizes the entire workshop before class: tools, furniture, doorknobs, etc.
- Sets up the space so that tools and materials are 2 meters (a little more than 6 feet) apart, and keeps students 2 meters apart at all times.
- Limits the number of...
Have you ever been asked to work for free? For those of us in the creative fields like paper flowers, this happens all the time. Seriously. All. The. Time. If you haven’t encountered it yet, you will. We’ve been there, and we know how tricky it can be to navigate.
Sometimes, working for free can bring valuable exposure. It can open doors. You can make lasting connections with clients and vendors. Other times, working without pay brings only headaches and resentment. Those of you who have had one of these negative experiences are probably nodding your head in agreement and shuddering with the memory of long, thankless hours of work that netted basically no gain.
Figuring out which situation you’re heading into is a difficult task. In the latest episode of our podcast, Paper Talk, we delved into this subject and agreed that deciding to work for free is a highly personal choice that should be examined on a case by case basis.
One way to ensure that your...
So your business is all set up on a fancy platform, and you’re receiving analytics about clicks and emails and on and on. What do you do with all of that? How do you change things? Should you change things? Is there some sort of secret marketing formula that you’re missing?
Last week on our podcast, Paper Talk, we dove into the world of branding with Kalisa and Missy of Kalyx Group. We loved and learned so much from our conversation that we extended into this week’s episode. Our focus shifted from finding the heart of your business (in short, the brand) to the ins and outs of marketing your business.
To answer one of those earlier questions, Missy gave us some great insight:
“When it comes to marketing, I think that every person, brand, or business who isn’t super familiar with marketing, they assume…that there’s a secret sauce to marketing. You know? I’ve seen other influencers who have become marketing experts now, and they...
We’ve all taken different paths to the wonderful world of paper flowers, but one thing that unites us is a love of our craft. It’s no surprise that many of us want to turn that passion into a business. But even if you make the most amazing, creative flowers, you may have found yourself feeling a bit over your head when it comes to the branding and marketing side of things.
Luckily, there’s help out there. On our latest episode of Paper Talk, we were so lucky to speak with two incredible ladies: Kalisa Jenne-Fraser and Missy Palacol. They are the talented duo behind the consulting firm, Kalyx Group, and they shared insights and tips to help businesses succeed.
Kalisa helped us understand the difference between marketing and branding: “I think a lot of people think that [they] are the same thing, but really, they’re separate pieces of the same puzzle...Branding is about who you are as a company and why you exist, and it provides your business with a real...
For many of us in creative fields like paper floral design, starting a business can feel overwhelming. You want to make money from your amazing creations, but that leap forward into businesshood often holds many unknowns for those new to the entrepreneurial side of things. One of the biggest worries new business owners face is uncertainty about money. Just how much upfront investment will you need? Are you forgetting any costs? Luckily, many people have done this before, including us. We’re also lucky that in a field like paper flowers, the startup costs are relatively low. While we can’t give you an exact number for what your business will cost since there are so many variables, we can give you a starting point, so that you aren’t caught off guard later on.
When setting up your business, we highly recommend consulting a lawyer and/or a certified CPA. Taxes and laws are complicated, and it’s worth the money to...